
I saw this referrer in access log (obscured):
http_//aolsearch_aol_com/aol/search
?encquery=4cb9c379870ea897e28d26457ba3f9073fe933aecf8a54c2
&invocationType=keyword_rollover&ie=UTF-8
Why did this get my attention? Because there is a key pair called encquery, it could mean encrypted query or just encoded query. I believe the answer is later. When I visited that link, I can see the original search keyword which is “grants for 501c(3).” I would like to say no matter it is encrypted or encoded, that doesn’t matter. This kind of processing benefits nothing: a) it’s not a encryption, even it is. It’s easy to decrypt, b) it wastes bandwidth and processing power, since it increases the length of query string and it needs to decode before querying. They do decode it, try to remove few content from encquery.
I also noticed one thing which is the reason I would like you not to use AOL Search (I wonder if there already is someone using it.). Check out the close screen shot below:

The last five results (ads) are sponsored links, will you be fooled? I believe some people will, even there are barely noticeable background highlighting and hardly seen text “Sponsored Link” on top-right corner while you are reading the title of the website and about to click on that fake result (ads), or already clicked.
These advertisements seem to have something about Google, here is the link of first sponsored link (obscured):
http_//search_aol_com/aol/redir
?src=dmn_promo
&requestId=fe0beaf4d45a5d18
&clickedItemRank=1
&userQuery=grants+for+501c%283%29
&clickedItemURN=
http%3A%2F%2Fswitcher.dmn.aol.com%2Fsw%2Fr%3Fri%3D03CJbFowLxSSqM06o1OhPeVA%26ai%3D0%26dt%3D1204667069866%26u%3D
http%253A%252F%252Fwww.google.com%252Faclk%253Fsa%253Dl%2526ai%253DBdSSDvcLNR9CFN4nOhQTgrM2vCrPO2TPrgr7QAsvP2gyQi0AIABABGAEg6peCAigDMAA4AVDh0KuCBGDJBqABw92B_wPIAQHIAuuKmgHZA5vN436cJI3Y4AMQ%2526ggladgrp%253D193223363%2526gglcreat%253D605916443%2526sig%253DAGiWqtz3kMWiNmTm4k_zFiSOBnKE53YrkQ%2526q%253D
https%253A%252F%252Ffundraising.entertainment.com%252Fpsp%252Fpacpc%252FCUSTOMER%252FCRM%252Fs%252FWEBLIB_CNTCT_US.HTML_FUNCS.FieldFormula.IScript_Fundraising%25253Fv%25253D1%252526ln%25253D0%252526t%25253D1%252526wave%25253DFS-284%252526campaign%25253DFR-5%26cs%3DIxfqGTWmN2pxr9t0%252FXfhOEA6%252B9g%253D
&partnerClientId=aol-com&partner=AFS&googlePromoFlag=1&title=Easy+Fundraising+Ideas&partnerChannelId=-&moduleId=dmn_right.jsp.M&googleLocalFlag=0&clickedItemPageRanking=1&clickedItemPage=1&clickedItemDescription=GoogleSLResults
Obviously, Google enhances AOL Search, why not use this word power? Anyway, there is a poll for you: